The Stone Institute

Where To Find Me

Last week, a beautiful woman asked me, "Why don't you sell your art from a web site?" I smiled. "Because it doesn't sell on the internet." The woman replied, "Sure it does. I've seen lots of art on the internet. It's all for sale." I replied, "Okay. So how many pieces have been sold. You've seen it's for sale. Any data on buying it?"

The woman looked a little puzzled at first. Then she looked at me as if a light bulb went off in her head. "I don't know. I haven't bought any." I smiled at her again, "Nobody knows. If you're serious about art. You're not buying a pig in a poke."

She thought she had the answer to sell art. Internet. That seems to be the answer to everything these days. Internet. Just put your art on the internet. It will emerge. People will see it. They will recognize genius. Well, one man's genius is another man's trash. There is a value of the internet as it relates to art. It's just not a good place to sell or experience art. Why?

The internet is emotionless. It has no Soul. It is mere technology that can be manipulated over and over again. The artist can display photos and illustrations easy enough, but there is a void. A difficult hurdle to jump over while trying to connect with the audience, the viewer must feel the art, not just see it.

One extraordinary value of art lies in the effects it has on our unconscious mind. That space in our essence that stays out of the light of the consciousness but has extreme effects on our thinking, our behavior, and our actions. These shadows are profound. And they are always looking to attach to something that awakens the heart, awakens the Spirit, awakens and widens our morality and reveals something we did not know existed within ourselves.

Not all art moves us. So many types of art exist. The true artist can make art from anything anywhere. I enjoy the all of art. And I believe the greatest artists of our human civilizations have been those who could find new ways to express themselves in multimedia. We are all fascinated by musicians who can play multiple instruments that seem to have nothing in common: someone who plays guitar, clarinet, saxophone, piano, harp, violin and a new age keyboard. So too is the artist that takes the time to know plaster, limestone, marble, wax, forged metal, mild steel, acrylic paint, oil paint, watercolor, fabric, clay, bronze, poetry, short stories, film, photography, etc. and uses them all to express himself/herself to as many different audiences as often as possible.

Some artists choose to stay in a comfort zone and as they age, they close to novelty. I suspect that many artists such as painters, sculptors, fashion designers, writers, poets, musicians, glass blowers, metal smiths, and many others all reach a point in their lives when enough is enough. The creativity has vanished and they just close themselves off to new things.

The internet allows artists to share ideas and create new movements in the art world. It is a global experience that brings new dimensions and breaks boundaries established by the old guard of galleries and museums. But we need galleries and museums, sculpture gardens, and viewing halls to truly experience the moment of art as it is viewed the first time, a second time, a third time, and perhaps a hundred times. Seeing a piece of art over and over again reveals so many unseen compositional layers and constructions. It is similar to watching a movie or reading a novel more than twice or three times. The audience experiences something different each and every time. The true artist appreciates the position of the viewer in both space and time, acceptance and rejection, movement and stillness, silence and noise. It all matters. It all makes the art come alive. It all contributes to the emotion of the piece. Emotion is the tool the authentic artist uses to make something unique, exciting and possibly sublime.

I looked at the woman, "Here's my web site. It's barren relative to my work. I've got to populate it." She smiled, "Populate it?" I replied, "Yes. Upload images and data about the pieces. No prices. It's a portfolio." "What happens if I want to buy a piece?" she asked.

"You know where to find me."

Kevin S. "Kiki" Merigian
Share |